Educate. Engage. Empower.
A communications plan to encourage defined contribution plan participation should educate, engage and empower employees. When it comes to planning for retirement, you want participants to say "I understand, I accept, I will take action."
- Develop integrated messaging that ties to plan sponsor themes and company culture.
- Customize content to incorporate views on what type of information should be provided to participants, based on context of current program; convey in concise, easily understood manner.
- Distribute effectively through multiple channels such as print, digital, webinars, and in-person meetings to engage with mediums that can solicit reactions.
Integrated Participant Communications
Innovation is nothing without participation.
A shared vision and collaborative partnerships are key to success, given unique participant needs.