A communications plan to encourage defined contribution plan participation should educate, engage and empower employees. When it comes to planning for retirement, you want participants to say "I understand, I accept, I will take action."
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- Develop integrated messaging that ties to plan sponsor themes and company culture.
- Customize content to incorporate views on what type of information should be provided to participants, based on context of current program; convey in concise, easily understood manner.
- Distribute effectively through multiple channels such as print, digital, webinars, in-person meetings to engage with mediums that can solicit reactions..