Skip to content

50 South Capital Advisors, LLC

50 South Capital Advisors, A Global Alternatives Firm

50 South Capital Advisors, LLC (“50 South Capital”), is a global alternatives investment firm that provides differentiated solutions and unique access to private equity, private credit and hedge fund investment opportunities.

Our emphasis is on relationships – both with our investors and with the fund managers with whom we invest. 50 South Capital was formed with the vision of building a team of experienced professionals while leveraging the network, reach and resources of a global asset management firm. We believe this creates an opportunity to generate attractive risk-adjusted performance and most importantly, to provide a boutique client experience that investors seek in a long-term partner.

An Integrated Alternatives Platform

We offer clients access to quality fund managers through a variety of investment solutions across the spectrum of hedge funds and private equity investments.






*Assets include $10.1B in AUM and $3.7B in AUA as of June 30, 2023. SOURCE: 50 South Capital

Why partner with 50 South Capital?

  • An integrated, global platform to source, vet, select and monitor managers and portfolios
  • Focus on skilled, small-to-mid-sized managers to capture talent and opportunities early
  • A dynamic and flexible capital allocation process to respond to opportunities and risks


Bob Morgan

Bob Morgan

Managing Director, 50 South Capital
Bob Morgan is a managing director for 50 South Capital, with management responsibility for the alternative asset investments areas of 50 South Capital. He was previously the director of private equity, a position he held since co-founding the private equity funds group, and an area in which he remains heavily involved.

Our Services

We have earned the confidence of investors worldwide by offering distinctive solutions, diverse insights and an exceptional client experience.