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50 South Capital Advisors, LLC

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50 South Capital Advisors, A Global Alternatives Firm

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50 South Capital Advisors, LLC (“50 South Capital”), is a global alternatives investment firm that provides differentiated solutions and unique access to private equity, private credit and hedge fund investment opportunities.

Our emphasis is on relationships – both with our investors and with the fund managers with whom we invest. 50 South Capital was formed with the vision of building a team of experienced professionals while leveraging the network, reach and resources of a global asset management firm. We believe this creates an opportunity to generate attractive risk-adjusted performance and most importantly, to provide a boutique client experience that investors seek in a long-term partner.

An Integrated Alternatives Platform

We offer clients access to quality fund managers through a variety of investment solutions across the spectrum of hedge funds and private equity investments.






*Assets include $10.3B in AUM and $3.7B in AUA as of September 30, 2023. SOURCE: 50 South Capital

Why partner with 50 South Capital?

  • An integrated, global platform to source, vet, select and monitor managers and portfolios
  • Focus on skilled, small-to-mid-sized managers to capture talent and opportunities early
  • A dynamic and flexible capital allocation process to respond to opportunities and risks


Bob Morgan

Bob Morgan

Managing Director, 50 South Capital
Bob Morgan is a managing director for 50 South Capital, with management responsibility for the alternative asset investments areas of 50 South Capital. He was previously the director of private equity, a position he held since co-founding the private equity funds group, and an area in which he remains heavily involved.